Kenya and Zambian Travel agents inscribed a Strategic Partnership Deal to enhance the Travel Industry

By Abdul Rahman Bangura-

Kenya Airways
Photo Credit: Soko Directory

NEW AFRICA BUSINESS NEWS (NABN) Freetown, Sierra Leone- The Kenya Association of Travel Agents (KATA) and the Travel Agents Association of Zambia (TAAZ) let out the deal heralding a new age of enhanced partnership promoting both enterprise and breather travel between the two countries.

“This partnership marks a pivotal moment in our commitment to reshape the tourism landscape. Together with TAAZ, we are poised to drive unprecedented growth, enhancing our countries’ allure as vibrant travel destinations,” Joseph Kithitu – Chairman of KATA, noted in a message published in Nairobi.

He said the cooperation is a commitment to bolstering the competitive edge of Kenya and Zambia as premier tourism destinations.

The alliance charts a roadmap for mutual development, enabling members of both associations to overhaul their businesses, tap into fresh markets, and enliven regional travel.

Hamida Malik – Chairperson of TAAZ, noted the alliance is poised to funnel a ripple of visitors into Zambia. “It signifies a concerted effort to unlock the full potential of our tourism sector,” Malik added.

The collaboration aims to attract tourists to the rich tapestry of attractions in both nations. The agents intended activities include familiarization trips, educational webinars, and synchronized marketing initiatives, all sought at catalyzing a regional surge in chances for private sector players within the travel
industry.

According to the agents, the deal has to do with promoting the exchange of expertise and insights within the travel domain and encouraging mutual visits between Kenya and Zambia to facilitate a deeper understanding of each other’s tourism.

The partnership likewise intends for to enable improved tourist traffic between the two nations and synchronize the calendar of events to inform stakeholders and enhance participation.

For New Africa Business News (NABN) Abdul Rahman Bangura Reports,  Africa Correspondent