By way of Broaden its e-logistics Technology Solutions across Africa, Imperial – an African and European Provider of Melded Market Access, Confirmed a Venture in and Coalition with Lori Systems

By Abdul Rahman Bangura–

Photo credit: Deposit photos

NEW AFRICA BUSINESS NEWS (NABN) Freetown, Sierra Leone-  The Imperial Venture Fund, regulated by Newtown Partners, a US venture capital firm,  previously inferred an investment in Lori Systems in a motion help its growth in East and West Africa. The Imperial and Lori Systems partnership in the Southern African Development Community (SADC) region will enable to develop and improve Africa’s road shipment industry through digital innovation and enablement.

“We believe that Lori solves a real problem when it comes to matching volatile demand and reliable supply in Africa’s highly fragmented road freight industry,” announces Mohammed Akoojee – Group Chief Executive Officer of Imperial. “As a business that is concentrated on efficient and innovative logistics and market access solutions, this is a crucial business investment for Imperial and the continent.

“Investing in Lori Systems will enable the creation of further business opportunities in Africa and provide efficiency for Imperial’s clients and transport operators with whom we collaborate.”

Lori Systems was inaugurated in 2017 with the concept to develop technology that furnishes practical solutions to the challenges frontier markets face with logistics – namely the lack of visibility, coordination, and data. In this regard, Imperial will have a way to Lori’s proprietary platform through this partnership, providing shippers and
transporters in southern Africa with access to a flexible suite of software applications and data. This will lead to more efficiently-managed systems and cavalcades.

“Lori Systems partnership with Imperial is a validation of our vision of a new era of digitally-enabled and efficient logistics not only in Africa but in frontier markets more broadly,” stated – Joshua Sandler, Co-Founder and CEO of Lori Systems. “As a leading African logistics and market access player, innovation is at the heart of Imperial, and we couldn’t be more proud to partner with an industry veteran that embraces this digital disruption while expanding Lori’s reach across Southern Africa.” Lori Systems has successfully steered efficiency across minced East and West African markets by providing end-to-end visibility for customers and integrations across the entire supply chain. This cooperation consolidates Lori’s technology and Imperial’s in logistics to send similar efficiencies in Southern African markets.

“We believe digital freight exchanges are a compelling business model in emerging markets that complement Imperial’s traditional strength in contracted road freight,” lets out Llew Claasen -Managing Partner of Newtown Partners. “We have considered many road freight investment opportunities on the African continent and believe that the Lori Systems team, product and the opportunity that presents itself through the Imperial partnership will create a lot of value.”

The partnership between Imperial and Lori Systems will provide extra assistance in Lori’s stabilized East and West African markets and promote Lori’s expansion across Southern African markets.

For New Africa Business News (NABN) Abdul Rahman Bangura Reports,  Africa Correspondent