John Deere has declared the Proliferation of its Construction Paraphernalia lineup to 18 States across Southern and Western Africa
By Abdul Rahman Bangura–
NEW AFRICA BUSINESS NEWS (NABN) Freetown, Sierra Leone– This proliferation, comprises backhoe loaders, excavators, wheel loaders, motor graders and crawler dozers, will be peddled and financed by independent, newly appointed John Deere dealers, still to be announced.
The governments contained on the list are South Africa, Botswana, Zimbabwe, Swaziland, Namibia, Zambia, Kenya, Uganda, Mozambique, Angola, Malawi, Tanzania, Ethiopia, Egypt, Rwanda, Burundi, South Sudan and Sudan.
“This expansion provides an opportunity for us to increase our global footprint in the construction industry, as we build upon our existing presence in Africa and deliver our product portfolio under the John Deere brand for the first time to these key markets,” says John Deere Africa Middle East Managing Director – Jaco Beyers.
This growth reflects the first time that the John Deere construction products will be bought under the John Deere name in these markets. In this new epoch, John Deere is seizing supervision of the marketing and support of its own branded construction products.
Customers in these markets will also have access to product support through the John Deere dealer network. All John Deere construction appliance will be financed and repaired by certified equipment mechanics, who in turn, will be assisted by a system of regional parts distribution centers, comprising one in Kempton Park, Gauteng. Customers will also maintain access to the John Deere suite of technology solutions, including JDLinkTM Telematics.
“We have a deep-rooted presence in Africa in the agriculture market, and we know construction customers in these markets are eager for access to the John Deere brand and its many advantages,” says John Deere Africa Middle East construction and Forestry Sales Manager – Griffiths Makgate.
For New Africa Business News (NABN) Abdul Rahman Bangura Reports, Africa Correspondent
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