BREAKING NEWS

    Two Billion Naira to be Injected to the Nigerian Economy by Big Brother Naija Financial Sector Funds

    Posted On 25 Jul 2020
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    Comments: 16

    By Abdul Rahman Bangura–

    Big Brother Nigeria
    Photo Credit: Techpoint Africa

    NEW AFRICA BUSINESS NEWS (NABN) Freetown, Sierra Leone– The Big Brother Naija (BBN) reality TV show that’s incessant, started on July 19th, 2020 will generate an approximate Two Billion Naira into the Nigerian economy, according to financial sector stakeholders. MultiChoice – producers of the show told sources, have had to assure that, the show proof in the middle of the COVID-19 pandemic is wielded under extensively severer standards in agreement with the public health and safety protocols.

    According to financial sector references, MultiChoice’s investments in the show have risen to N2billion because of capital-intensive projects essential for the blooming hosting of the event. These include the addition of 250 square meters (sqm) to the 1800sqm Big Brother House, provide furniture, technical equipment and other safety systems. The costs are said to be exclusive of production, marketing, talent performances and other sunk costs inundated by the pre-existing Big Brother House.

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    Moreover, substantial amounts of money, have been spent on items such as building design permits, civil engineering works, landscape management, heating ventilation, existing air conditioning, mechanical and electrical systems upgrade. Related outlays have been made to guarantee the upgrade of acoustics to studio specifications, purchase of power generators, water purification, information technology facilities, and adaptation of the Big Brother House to conform with COVID-19 protocols.

    Apparently, a contemporary statement by Accenture rated that MultiChoice subsidized $428million between 2015 and 2019 in local content production of which the vaster segment of which some understand, went into the production of BBNaija. The event has developed direct and indirect employment resorts for Nigerians in Marketing, Public Relations, Production and Sponsorship, who have been working from home and on MultiChoice’s monthly payroll.

    Also involved are hundreds of photographers, disc jockeys, interior decorators and a variety of other small and medium sized business owners chartered as merchants to supply food, clothes, toiletries to the house for the interval of the show. BBNaija Season Five will trot for ten weeks and shall be herald live round-the-clock on DStv and GOtv.

     

     

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    For New Africa Business News (NABN) Abdul Rahman Bangura Reports,  Africa Correspondent

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    About the Author
    New Africa Business News Staff Correspondent
    1. Aretta July 25, 2020 at 4:12 am Reply

      I love big brother Naija is one of my favourite reality TV show. Thank you for reporting. Aretta in Lagos Nigeria

    2. Chibundo July 25, 2020 at 4:21 am Reply

      Great crazy tv show. Love big brother Naija. Abuja Nigeria. Chibundo

    3. Nchekwube July 25, 2020 at 4:30 am Reply

      Thank you for reporting. Big brother is all talk tv show. Love it. Benin City Nigeria. Nchekwube

    4. Adalwen July 25, 2020 at 4:38 am Reply

      Thank you very much for signing me to your newsletter. I enjoy reading your reports. Frankfurt Germany. Adalwen

    5. Oluebube July 25, 2020 at 4:45 am Reply

      Love watching them on tv. They talk about every thing, you can image. Fun! Oluebube in Yenagoa Nigeria

    6. Adaego July 25, 2020 at 4:50 am Reply

      Fun show. Thank you for reporting. Love NABN. Calabar Nigeria. Adaego

    7. Enyonyam July 25, 2020 at 4:58 am Reply

      Love your newspaper. great newspaper and thank you. Love it. Accra Ghana. Enyonyam

    8. Dingane July 25, 2020 at 5:05 am Reply

      Happy fan. Following new Africa business news on Facebook. Keep on feeding us the real news of our great Continent. Dingane in Cape town South Africa

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