BY YESMAN ANTOH-
NEW AFRICA BUSINESS NEWS, Accra, Ghana- STARTIMES, A pay-TV service provider has launched a channel with nearly 2 million U.S. dollars of investment, aimed at boosting local content production in Kenya.
StarTimes Chief Executive Officer, Andy Wang told journalists in Nairobi, Kenya that it will invest 200 million shillings (US$1.93 million) for the development of Rembo TV to air content developed by Kenyans for Kenyans.
“The company has responded to the growing appeal for authentic Kenyan content that subscribers can easily relate with as it rolls out exciting fresh shows that are expected to sustain the channel’s subscriber appeal moving forward,” Wang said.
The company has partnered with over 30 content developers in the country towards the development of Rembo TV, an entertainment channel with a key focus on reality television shows targeting the women audience and with a language policy comprising of 60% Kiswahili, 30% English and 10% vernacular.
“Our investment in Rembo TV is a statement of our long term commitment to the Kenyan market. As the 24-hour channel goes live, we intend to be home of uninterrupted entertainment attending to our subscriber demand for reality TV shows,” Wang stated.
He noted that Rembo TV will be available across three East African countries – Kenya, Tanzania and Uganda – thereby presenting an enviable platform to market Kenyan productions across the region.
He said the channel will be available on all StarTimes bouquet options both on terrestrial and satellite platforms, with the company eyeing growth in subscriber retention, as well as listing new subscribers keen on the improved content towards growing the pay television company’s market share. Gna
1.00 United States Dollar = 103.40 Kenyan Shillings
BY YESMAN ANTOH, NEW AFRICA BUSINESS NEWS, BUSINESS & POLITICS, GLOBAL CORRESPONDENT
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