Raindrops. Drop top. If you don’t know what that refers to, then you have somehow managed to avoid “Bad and Boujee,” the chart-topping hit single from Atlanta rap trio Migos. With their second studio album, Culture, having just come out, Migos is on top of the rap game and primed to be remembered as one of the best rap trios of all-time. However, they didn’t get there overnight.
The trio, which consists of members Quavo, Takeoff and Offset, had been making noise in the Atlanta rap scene for quite some time. Formed in 2009 with the initial moniker Polo Club, Migos’ local buzz gradually expanded until they exploded to national recognition with their hit song, “Versace.” With the approval of Drake, who appeared on a remix of the fashion-loving track, Migos were ready to take on the world. The positive reception for their 2013 mixtape, Y.R.N., helped as well.
So how exactly did Migos get so big? One reason is novelty. When so many rappers sound more or less interchangeable, it’s refreshing to hear not one, but three rappers who know how to catch your attention. The way Migos do that is through their flow. “Migos flow” is a popularized term for rapping in groups of eighth note triplets. Migos didn’t invent this. However, the use of this flow on songs such as “Versace” instantly made them stand out in a rap game where that kind of flow was absent.
The quality of their singles has also helped Migos exposure. Instead of being one-hit wonders with “Versace,” Migos have kept busy, providing more hits like “Fight Night,” “Look at my Dab” and “Bad and Boujee.” In a relatively short amount of time, Migos have provided plenty of great party numbers and surely have more to come.
Additionally, the group has made plenty of strong connections in the rap world. Its members have made memorable guest appearances on tracks by artists such as Young Thug and Travis Scott, often stealing the show. Most recently, Donald Glover (aka Childish Gambino) gave them a shout out when accepting a Golden Globe for his series Atlanta, calling them “the Beatles of this generation.”
The undeniable sense of fun and escapism is a large reason why Migos is so popular right now. Their songs are by no means particularly deep or insightful. However, they are deliriously entertaining and help one to finish their troubles for a minute. When you listen to Migos, you also get a great sense of camaraderie and chemistry. Glover’s Beatles comparison is not unreasonable, as chemistry was key to their success as well.
So what’s next for Migos? If they keep their momentum up and Culture is as big as “Bad and Boujee,” it could be anything. They’ve proven themselves in the rap game and show no signs of letting up. As long as they stay focused and keep the quality of their singles up, Migos could be the reigning kings of the rap game for a long time.
-By Cliff Joesph
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