Senator Ben Bruce inside inspecting the newly acquired Kia Soul
In a move to institutionalize and strengthen the industrialization of Nigeria by being on the vanguard of the true change in political will amidst the cloudy future of Nigeria’s major export, crude oil which has continued to plummet at an impactful low record, the common sense advocate, Senator Ben Murray Bruce has undoubtedly brake different frontiers by not just postulating but walking the talk to revitalize Nigeria’s economy through the made-in-Nigeria crusade. •Senator Ben Bruce (inside) inspecting the newly acquired Kia Soul. Weaved into the rejuvenation of Nigeria’s economy for a guaranteed turnaround aimed at combating the continued weakening of the naira which is currently at the epi-centre of the wobbling economy is the made-in-Nigeria products. The government had in not one occasion reaffirmed its commitment to encourage a self-sustaining country that is tilted towards locally manufactured products than an import-oriented economy to help strengthen the local currency and stabilize the socio-economic landscape of Nigeria. Keying into this policy thrust, Senator Ben Bruce has brought to the fore different practical economic strides to forestall the polity and a move to shore up the local industry. The auto industry as one of the major sectors with potentials of rescuing the nation’s economy in its current comatose cannot be left untapped and this has made the senator to encourage the government to patronise the locally assembled vehicles. The senator took delivery of the made-in-Nigeria Kia Soul, one of the locally produced Kia model range and applauded the commitment and determination of Kia in partnering with the federal government to advance the country’s economy. As one of the leading automobile brands in Nigeria with an enviable record of offering best-in-class and top of the segment vehicles at an affordable cost to the Nigerian market, Kia Motors Nigeria has again reinforced its unwavering commitment to the industrialisation of Nigerian economy and its indelible contributions to the success of the auto industry by investing heavily in an assembly plant. It’s state of the art technologies are arguably at par with any renowned and international plant in the world. The plant launched at the wake of the year 2015, prides itself on the production of nine tropicalized and made-for-Nigeria models with their respective trims in the country with over 2500 units rolled out since its launch. The Chief Commercial Officer, Sandeep Malhotra alluded to the fact that the success of the plant is premised on Nigerian government’s favourable disposition to empowering local industry. In his submission, he stated that Kia Motors Nigeria remained resolute and committed to the long term investment in the auto industry despite the short term challenges currently faced. The plant has the capacity to produce 27,000 vehicles annually and there is a provision to increase the production lines depending on the demand. The assembly line has been built to the high standard of KIA Motors Corporation. Culminating in several months of construction, installation of technologically advanced equipment and the training of its staff have snowballed into its first assembly lines that assembles Kia models, such as its best-selling Kia Rio, Cerato, Optima, Sportage and the all-new 2015 Kia Sorento recently unveiled globally amongst others are all products from the plant. With the quality of the vehicles produced locally in the company’s Lagos plant, it’s apparently lucid that there was no compromise on the high standard of the plant and it remains one of the best in the country.
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