Ford Motor Co. on Monday said it plans to introduce 30 new vehicles to its Middle East and Africa region by the end of the decade.
The Dearborn automaker said it will launch eight new vehicles throughout the Middle East and Africa by the end of next year, including six that will be shown at the Dubai International Motor Show, which starts this week. Those vehicles include the GT supercar, Shelby GT350 Mustang, Edge, Explorer, Figo and Ranger.
“Middle East & Africa is one of the world’s most exciting and growing vehicle markets, and we are moving very quickly to expand our range with exciting cars, utilities and trucks,” said Jim Farley, Ford executive vice president, Europe, Middle East & Africa, in a statement. “We are passionate about meeting the diverse wants and needs of the customers in this region — and that’s how we are going to profitably grow in 2016 and beyond.”
The automaker also said it plans to open 35 new dealerships in the next two years and continue to add new technologies such as Sync, roll stability control, lane departure warning, adaptive cruise control with collision warning and blind spot information system (BLIS) with cross-traffic alert.
Ford lost $15 million in the region in the third quarter, the company announced last month. But Ford expects to break even there in 2015.
Ford announced the formation of its Middle East and Africa region two years ago at the Dubai Motor Show in November 2013. Since then, the automaker has consolidated the sub-regions of the Middle East, North Africa, Sub-Saharan Africa and South Africa, into a single business unit.
“It’s an incredibly exciting time for Ford in this growing region,” Jim Benintende, president of Ford Middle East and Africa, said in a statement. “We are committed to serving customers in this region with the very best of Ford, and this will drive growth and profitability.”
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