The social media company Facebook has opened its first African headquarters in Johannesburg, South Africa.
Facebook representatives recently gathered in the city to celebrate the opening of the new office. They hope it will bring new users to the site and grow opportunities for both users and businesses.
In recent years, Facebook has made efforts to reach out to Africa. The company introduced a modified version of its app for lower-end phones. They also launched so-called “missed call ads.” Users can click on the “missed call ads” to receive music, sports scores or messages from the advertiser at no cost.
Facebook also has pushed for widespread and free Internet access. The company has partnered with mobile phone companies to offer free airtime for phone users who use Facebook and other selected sites. One project was recently started in the southern African nation of Angola.
Ebele Okobi is the head of public policy for Facebook in Johannesburg. She says the company’s goals are not complex.
“We want to learn more about Africa, and we also want to serve consumers as well as businesses across the continent.”
Ms. Okobi adds that Facebook plays an important role in African society and politics.
“You have NGOs who are using Facebook to bring transparency…to the electoral process…We have politicians…using it to connect directly with citizens.”
But some African governments have not been as open to Facebook in the past. Egyptian officials temporarily blocked Facebook during the nation’s social media-driven conflict in 2011. The nation of Mauritius blocked the site in 2007 after a fake account claimed to be from the prime minister.
Officials in Zimbabwe arrested a journalist and his brother in 2014, accusing them of running a disrespectful political Facebook page. But both men deny the charges.
Ebele Okobi says Facebook and all social media companies have to work with government officials.
“We work with consumers to understand more about how they are using the platform to engage and to express themselves freely; but we also have to work directly with government to understand more about the laws that regulate media in their particular country.”
Ms. Okobi adds that some users in Africa use the site to tell stories about the continent. The stories are not often told in traditional media. However, many African users are not very different from the Americans or Europeans. They use the site to share news, photos of family members and to connect with people.
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